The trade press is the advertising and promotion vehicle of MOC Mediterraneo. A dialogue, with the trade too, to emphasize the value of the products, the importance of the producer, to update on new products. The most important communication contents consist in translating - by words and images - its potential to be the "global " partner for the Large-scale Distribution and the Organized Large-scale Distribution: supplier of products, but also of top level service, a true partner to satisfy, at all times, the consumer's desires, in terms of expectations, trust, wish for new products, development of brand and trade name loyalty. Co-marketing actions are supported by suitable communication and promotion campaigns, on advertising media and directly.